If this is a joke or a spoof then someone is leaving it rather late in the day to spring a surprise on us all:
If the universe somehow arranged for a time traveller to pay a visit to young George Lucas just before he started filming Star Wars and show him that video[note]And stuck around to explain what the internet was, and what YouTube was, and - most important - the breadth of the fanbase his new project would ultimately inspire.[/note] then - after giving young George a few minutes time of jubilation at how handsomely his bright idea would pay off - wouldn't even young George suggest that perhaps this adulation for all things Star Wars had all gone just a bit too far?
[Via @caitlinmoran, RT by @cstross]