Getting the hang of the game
August 29th, 2003
Adidas have come up with an advertising campaign which must be rather distracting for Tokyo’s commuters. They put up an advertising billboard which displayed an image of a football pitch, complete with centre circle, penalty box and all the usual markings. Then they had two players hang from ropes and play a ten minute game on the billboard ‘pitch’. So far I’ve only found the one picture of the billboard, at Adrants. (I did try the official Adidas web site, but it’s such a Flash-heavy horror that I couldn’t bear to spend more than 30 seconds waiting for the next set of menus to download and dance their way across my monitor.) I’d like to see a picture of the pitch from a different vantage point, mostly so as to get a better handle on the angles involved: first and foremost, just how near to vertical is the billboard?
It’s not clear whether the two players involved were professional footballers or just very desperate unemployed actors. I’m guessing that if they were professionals the two players used in Tokyo might not have been their respective teams’ biggest talents. Just imagine what Real Madrid’s insurers would say if someone suggested David Beckham and Zinedine Zidane try this out in Madrid.