Babies, brands, and backronyms
November 13th, 2006
Mother Jones has an article looking at the magic of modern branding:
ACCORDING TO a recent survey in Ad Week, consumers consider names starting with “B,” “C,” and “S” to be “traditional” while those starting with “Q,” “V,” “X,” and “Z” are thought to be “innovative.”
[...]
LAST YEAR Clark, Texas, renamed itself DISH in exchange for a decade of free satellite television. And Agra, Oklahoma, became Viagra for 2 days in exchange for country music concert tickets for every resident.
[...]
WHEN REP. DON YOUNG (R-Alaska) wanted a bill named for his wife, Lu, six staffers spent an afternoon formulating SAFETEA-LU (Safe, Accountable, Flexible, Efficient Transportation Equity Act—;A Legacy for Users).
[Via Away With Words]
