February 6th, 2007
Courtesy of an article on Rolls-Royce's marketing strategy, a mind-boggling statistic:
Rolls-Royce's target customer base consists of people with liquid assets of at least $30 million, which amounts to around 85,000 people worldwide.
That seems like an awfully small number of super-rich people in the world today. They wouldn't even fill a modern international-class football stadium.
(Except of course that they wouldn't be sitting on the terraces; presumably you'd have to build a stadium consisting of nothing but very well-appointed executive boxes to tempt them.)