Press a key

September 6th, 2008

While on holiday, Matthew Paris spotted a neat idea that could encourage charitable giving:

Colombia, whence I've just returned, has cash machines like ours. They work fine with British cards, paying out in Colombian pesos. The procedure's the same, except that before pressing the final proceed key you are asked on-screen whether you wish to donate the equivalent of about (a) 30p; (b) 60p; or (c) 90p, to a listed charity; a sum that would not be deducted from your cash payout, but charged on your monthly statement. To indicate your decision you press a key.

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