Pepsi Gravitational Field

February 12th, 2009

BREATHTAKING: the pseudo-scientific 'reasoning' behind the new Pepsi logo.1

Talk about retrospectively coming up with a line of reasoning to explain why the new logo you've designed is a good fit with your client's brand.2

[Via GromBlog]

  1. NB: link points to 6.1MB PDF document. ↩
  2. And yes, I do get that this document may well be a neat bit of viral marketing. That doesn't make the arguments contained therein one iota less batshit insane. ↩

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