May 5th, 2010
There are lies, damned lies, and automated sensor readings:
A RECORDED downturn in [Adelaide's] Central Market shoppers that had been attributed to the global financial crisis has now been blamed on a faulty doorway sensor system.
The council and traders have been in a panic over the past year over a sharp downturn in visitor figures and fine-tuned advertising campaigns to attract shoppers.
A council report obtained by The Advertiser has found faulty sensors caused the dramatic drop in recorded visitors and ACC has now been forced to review at least a year of data.
The council's best estimate is that the drop in actual visitor numbers over the past year is less than 1 per cent, compared with about 10 per cent previously believed. [...]
[Via RISKS Digest]