Very truly yours…
December 22nd, 2010
Back in 1974 James N Bailey, General Counsel to the Cleveland Browns NFL franchise, responded to a letter from an unhappy season ticket holder with what might just be the best reply ever committed to paper.1
- Somehow it just wouldn't have the same impact had it been sent by email. It's something about the letterhead, the "Very truly yours" sign-off, and the fact it was cc:d to the then-owner of the Browns, Art Modell. ↩