Cyberflâneurs revisited

February 8th, 2012

Evgeny Morozov laments The Death of the Cyberflâneur:

THE other day, while I was rummaging through a stack of oldish articles on the future of the Internet, an obscure little essay from 1998 – published, of all places, on a Web site called Ceramics Today – caught my eye. Celebrating the rise of the "cyberflâneur," it painted a bright digital future, brimming with playfulness, intrigue and serendipity, that awaited this mysterious online type. This vision of tomorrow seemed all but inevitable at a time when "what the city and the street were to the Flâneur, the Internet and the Superhighway have become to the Cyberflâneur."

Intrigued, I set out to discover what happened to the cyberflâneur. While I quickly found other contemporaneous commentators who believed that flânerie would flourish online, the sad state of today's Internet suggests that they couldn't have been more wrong. Cyberflâneurs are few and far between, while the very practice of cyberflânerie seems at odds with the world of social media. What went wrong? And should we worry? […]

Morozov's argument is that most web users these days aren't going online to see if there's anything interesting out there today: they're shopping, or seeking out news headlines, or engaging with one another via walled gardens1 like Facebook.

He's not wrong that this is a description of how people choose to use the web, but I don't think that's necessarily a problem, any more than it's a problem that a lot of people who use public libraries will be engaging in a goal-oriented search for books that can improve their chances of passing an exam/finding a job/understanding what sort of optical aids they'll need if they want to see the Galilean moons of Jupiter, rather than browsing the New Fiction shelves for something to divert them from their daily routine. I suspect than most of the people walking the streets of late 19th century Paris weren't flâneurs, any more than most web users in 2001 wrote weblogs. The beauty of the web is that it lets us find and connect with other people who share our interests without letting that fact that 99.754% of web users aren't even slightly geeky about the same things as you and I get in our way, or theirs.

It's possible that one day Facebook's gravitational pull will cause us all to close down our vanity domains and start posting to our Facebook walls, but I'm sceptical that'll come to pass any time soon.


  1. That's not the best metaphor, I suppose. Facebook isn't so much setting up walls as turnstiles – making it easy for information to come into Facebook from services that embrace Facebook's system of 'frictionless sharing', but hoping that their users will be so comfortable that they won't worry too much about what's going on outside.

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