July 16th, 2012
It's quite possible this has been floating around on Twitter for ages, but I think it's too good not to post. Courtesy of MeFi user kariebookish,1 re the extensive brand-enforcement effort being put in by the London Olympics on behalf of their corporate sponsors:
Waterstones on Oxford Street had a brilliant tweet: "So, as we can't say the name of the big sporting event because we're not a sponsor, we shall call it Voldesport. That which cannot be named!"