That which cannot be named!

July 16th, 2012

It's quite possible this has been floating around on Twitter for ages, but I think it's too good not to post. Courtesy of MeFi user kariebookish,1 re the extensive brand-enforcement effort being put in by the London Olympics on behalf of their corporate sponsors:

Waterstones on Oxford Street had a brilliant tweet: "So, as we can't say the name of the big sporting event because we're not a sponsor, we shall call it Voldesport. That which cannot be named!"

  1. Yes, that Karie Bookish.

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One Response to “That which cannot be named!”

  1. Karie Bookish Says:

    When did I become THAT Karie Bookish?! Ha!