October 17th, 2012
I bought a Fitbit on a whim. It was spring 2012. I bought it to understand how devices like this worked. If they worked. What it meant, precisely, for them to work. Between JawBone's Up, Nike's FuelBand, and now Fitbit, the entrepreneur in me wanted to understand this emergent product space and know how these devices affected awareness.
I assumed our relationship would proceed like this: I'd use the Fitbit for a few weeks, think it was neat, and then forget to wear it. One forgotten day would turn into a week would turn into a month. It would start off as a novelty, devolving quickly into another well-intentioned, dust-covered tech product.
Boy, was I wrong.