January 6th, 2013
BLDGBLOG relates the story of a 'Test Room' in Eugene, Oregon:
In August 1965 […] "ads in the local newspaper… promised complimentary checkups at the new Oregon Research Institute Vision Research Center." But these promised eye exams were not all that they seemed.
The office was, in fact, a model – a disguised simulation – including a "stereotypical waiting room" where respondents to the ad would be "greeted by a receptionist" who could escort them into a fake "examination room" that turned out to be examining something else entirely.
I guarantee that you won't guess what they were testing for.