February 13th, 2013
Dan Hon has learned the hard way that purchases made through the iTunes Store are subject to the whims of the rights owners, with Apple acting much as Amazon did after losing the rights to publish a particular edition of 1984 three years ago:
Why you can't trust iTunes in the Cloud
At some point, it looks like Apple lost the rights to distribute Anchorman. Unfortunately, this happens all the time because the movie industry is shitty and doesn't care at all about what you, the person who wants to watch movies, does. What the movie industry cares about is maximising its profit, and that means release windows. This is why Netflix gets things for a while and then they disappear and then they (maybe) come back. And yes, I realise that sale windows are different from VOD/streaming windows. But the general idea is this:
Studio sale windows trump iTunes in the Cloud.
The business of Apple removing the sale of the item from your Purchase History if they no longer hold the rights to offer it for sale/download is a bit unfortunate. I don't doubt that it grants itself permission to do so somewhere in the dozens of pages of terms & conditions that you're required to claim you've read and understood when setting up an iTunes account on a device, but it's still not good: Apple shouldn't be making retrospective alterations to records of purchases like that.
Basically, a purchase isn't a purchase when it's made online, and we shouldn't ever forget it.