'… if you had said something like that to Steve Jobs, he would have taken your head off with a dull knife.'
July 11th, 2013
Former Palm and Apple executive Michael Mace has written a perceptive exploration of the question of Why Google Does the Things it Does:
"What does Google want?"
A favorite pastime among people who watch the tech industry is trying to figure out why Google does things. The [...] topic also comes up regularly in conversations with my Silicon Valley friends.
It's a puzzle because Google doesn't seem to respond to the rules and logic used by the rest of the business world. It passes up what look like obvious opportunities, invests heavily in things that look like black holes, and proudly announces product cancellations that the rest of us would view as an embarrassment. [...]
But in Google's case, I think its actions do make sense – even the deeply weird stuff like the purchase of Motorola. The issue, I believe, is that Google follows a different set of rules than most other companies. Apple uses "Think Different" as its slogan, but in many ways Google is the company that truly thinks differently. It's not just marching to a different drummer; sometimes I think it hears an entirely different orchestra. [...]