August 21st, 2013
The other day I came across UX designer Fred Nerby's mock up of his idea for a new look for Facebook.
There's a lot more to it than that one screenshot, so I urge you to click on the link or the image to see the full presentation. It's neat and unquestionably it showcases one way to look at what 1.15 billion people want from a social network.1
I can't help looking at it and thinking that I'm never, ever going to want a Facebook account, because these people just aren't the same species as me.2 The thing is, this vision of the world seems to demand that everyone is constantly performing, living their lives on camera and incessantly telling anyone who'll listen about how awesome a time they're having and how fabulous their round of drinks looked when the light caught the glasses just so, and everyone seems to have a gallery of pictures of themselves looking smiley and sexy and fabulous. Doesn't all that performing for the camera just get a bit exhausting after a while?
Also, I assume that this is a proposal for some future version of Facebook that offers a paid-subscription option, because there's not an ad in sight and young Zuckerberg isn't going to be able to pay for all those servers without some source of income.3
- Or at any rate, what some people want and some people simply have to use if they want to remain in touch with some of their less IT literate friends and relations, whereas others moved to Facebook once they found there was nobody they knew left on MySpace and they don't want the hassle of moving to the next big thing and re-establishing their social graph all over again. Then there are all the spammers and scammers and people who don't use the site any more but never got round to deleting their account. Whatever: any way you look at the numbers, rather a lot of people use Facebook. ↩
- Ignore the fact that the designer has populated his site with a bunch of youngish, attractive friends whose lives are filled with visits to picturesque locations: that's just a matter of showing his design in the best possible light. ↩
- Unless of course this is a future where the NSA has taken to funding Facebook directly, because why go to the time and trouble to spy on people's online communications when they'll give out so much information about their whereabouts, their plans and their social circle gratis. ↩