September 25th, 2013
The scene at the [Lean In event addressed by Sheryl Sandberg at the] Menlo Park auditorium, and its conflation of "believe in yourself" faith and material rewards, will be familiar to anyone who's ever spent a Sunday inside a prosperity-gospel megachurch or watched Reverend Ike's vintage "You Deserve the Best!" sermon on YouTube. But why is that same message now ascendant among the American feminists of the new millennium?
Sandberg's admirers would say that Lean In is using free-market beliefs to advance the cause of women's equality. Her detractors would say (and have) that her organization is using the desire for women's equality to advance the cause of the free market. And they would both be right. In embodying that contradiction, Sheryl Sandberg would not be alone and isn't so new. For the last two centuries, feminism, like evangelicalism, has been in a dance with capitalism.