Eyes on the road

June 13th, 2014

Volkswagen's Eyes on the road public service announcement is equal parts sneaky and shocking:

I think there's a strong argument that – at least until the combined efforts of Google and Uber get us amateurs out from behind the driving wheel of our cars – all cars should be fitted with devices that block mobile phone or WiFi signals while the engine is turning over.1 Up until about fifteen or twenty years ago we all managed just fine going out into the world without being in constantly available to our friends, family, babysitter and employers, let alone our Twitter/RSS/Facebook feeds and SMS messages. I'm pretty sure we could all cope with being out of contact with the internet for a couple of hours or so.

[Via Subtraction.com]

  1. Ironically, given the video I've just linked to, I'd also be inclined to support the deployment of that sort of technology in auditoria where using your phone is pretty much guaranteed to disturb other members of the public.

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One Response to “Eyes on the road”

  1. Noumenon72 Says:

    If you ban me from using Google Maps in my car I am going to lump you with the busybodies who tried to ban car radios by reacting to the risk and not the benefits.