July 10th, 2014
You're a rich white man.
You're used to being listened to. But while you're jabbering away, all anyone can see is your garbage shirt that you bought for twenty bucks and have been wearing all year, shoved nastily into your shiny off-the-rack suit. Why would you do this to your brand?
We're opinionated homosexuals.
Your days are busy. In the morning you're going to a sympathetic tech blog to defend yourself from charges of sexual assault; in the afternoon you're explaining to your board why it's fine that you're dating a direct report in your organization. Well, you should stop doing all that, but at least you should stop doing that while looking like a fucking putz. That's where we come in. We're the gays of Shirterate. And we're the first startup with a target audience of rich straight men. (Haha, JK, we're not the first, we're just the first to say it.) […]
[Via The Awl]