Coke really is It

August 4th, 2008

Jonathan Ledgard of The Economist thinks shifts in sales of Coca-Cola in parts of Africa may be of interest even to those of us who don't own shares in the Coca-Cola Company.

As the summary of his recent NPR interview puts it:

Coke is a big business all around the world. But in Africa, the soda is so pervasive that it acts like a key indicator of political stability. In other words, if you can't get a Coke somewhere, you might want to get out of the country – fast.

[Via FP Passport]

Comments Off