August 6th, 2012
Radio Killed The Podcasting Star, according to Richard McManus:
Podcasters are to radio what bloggers are to newspapers: independent voices taking attention away from mainstream media. At least that was the theory, when professional podcasts and blogs were getting started in the 2000s. But unlike blogs, podcasts by indie voices have not gone on to seriously challenge the mainstream media incumbents. Where is the Ariana Huffington of podcasting? Can you name a political podcaster who's had the same impact as Josh Marshall and his Talking Points Memo blog? Sadly, there are no podcasting stars – and it's all radio's fault. […]
His thesis is that because so many of the most popular podcasts are derived from public radio shows or semi-celebrities who brought an audience with them to podcasting, this demonstrates that podcasting has somehow failed to break through the way blogging has. I think there's a parallel with blogging, but it's not the one McManus is thinking of.
To my mind, the point of blogging (or of podcasting) was never to displace established media, but to provide a publishing platform that meant that you didn't have to have a wide audience to survive. It's true that a fair chunk of my podcast listening is of BBC radio shows that produce a podcast version, but there are also plenty of shows produced by enthusiastic amateurs1 that I'd never find on my radio dial.2 The point, as Dave Winder notes in the post that led me to the ReadWriteWeb post, "was to get access to the distribution channel for anyone who wanted it, and that certainly has been accomplished." If you want to use podcasts as a way to listen to your favourite BBC radio programs on your schedule then go for it. If you want to hear from people who'll never have a BBC radio show in a million years, that's out there too. The success of the one doesn't deprive me of access to the other, any more that the existence of the Huffington Post prevents me from reading Feeling Listless. They share a distribution medium, but not much else.
[Via Scripting News]