Judging by this report Microsoft's latest brilliant plan to claw back some market share in the mobile phone space seems to be based around provoking people into smashing their Android phones with this new alarm app:
Mimicker Alarm does the normal alarm thing of waking you up, but it then expects you to play a game. Instead of dashing to the restroom and getting ready for work, Microsoft's Android alarm app wants you to take a selfie with a particular emotion, find an object that matches a color, or repeat a phrase like "how much wood could a woodchuck chuck if a woodchuck could chuck wood?" […]
Once you dismiss an alarm you have 30 seconds to complete the game. "If you don't complete that game in time, we assume you've fallen back asleep and then the alarm will start ringing again," says Allison Light, a program manager for Microsoft's Project Oxford team.
I wonder if the inevitable iOS version will make it past the App Store's review process.