Doc Searls wants to create a system to let your web browser signal your terms to the sites you read:
Try to guess how many times, in the course of your life in the digital world, you have "agreed" to terms like these:
Hundreds? Thousands? (Feels like) millions?
Look at the number of login/password combinations remembered by your browser. That'll be a fraction of the true total.
Now think about what might happen if we could turn these things around. How about if sites and services could agree to our terms and conditions, and our privacy policies?
We'd have real agreements, and real relationships, freely established, between parties of equal power who both have an interest in each other's success. […]
I'd really like to think that he's right about this. Worth watching.