Can’t imagine why Apple are so disinclined to allow sideloading of apps under iOS/iPadOS, given the number of ways Google/Alphabet Inc. have backed away from the picture they drew1 back in 2008.
- Well, Scott McCloud drew, but as a work-for-hire for Google. ↩
Paul Ford points us to a recording of a talk from 1997 from Bill Fernandez about life at Apple as employee #4.
The New York Review of Books writes about the writing in Ted Lasso, and an Apple marketing executive checks off one more objective reached as Apple TV+ becomes strives to become known as the streaming age’s HBO.
Perhaps the greatest literary move of Season 2 is the redemption (that is, re-seeing) of Rick Astley’s 1987 “Never Gonna Give You Up.” The song is one of pop history’s most sentimental and most grating earworms, as well as the origin of the bait-and-switch Rickrolling Internet prank. Episode 10, though, revolving around the repercussions of Ted’s and Rebecca’s teenage traumas (a father’s suicide and a father’s adultery, respectively), finds a way to use the song in a wholly unfamiliar way. At the funeral of Rebecca’s philandering father, Rebecca is supposed to give his eulogy. “I don’t really know what to say…my father was….” she trails off. Then lightly, tenderly, she begins, “We’re no strangers to love/You know the rules and so do I…” and continues singing, in a stumbling yet lovely a cappella, the first verse of “Never Gonna Give You Up.” When she breaks down, Ted takes up the verse from the back row of the church. Soon all the mourners join in unison.
The song is re-seen, transformed from a saccharine teenage tonic to a strange elegy for a man whose adult daughter still struggles to reconcile her conflicting feelings about him. Such re-seeing or “making new again” gets a special name in literary studies: defamiliarization. It comes from a transliteration of a Russian word that the theorist and critic Viktor Shklovsky invented to describe those moments in literature that make a reader see something in a new light or from a wholly different angle, as if seeing it for the first time.
In fairness the article gives credit where it’s due, in an appreciation of just how carefully the show was written (not to mention how well it was acted by all involved.) Fine work all round.
After a few months of starting to get my head around what Obsidian can do, interesting to read a take on what it’s capable of from the viewpoint of someone who doesn’t want to build an outboard brain:
Not sold on the whole Knowledge Management bandwagon either. I use Obsidian to write everything. I am not creating a second brain or anything like that. I am writing in it. Everything. The goal is to write. Use it as the main text editor, and manage my schedule and tasks while I am in the program. It is my one-stop-shop for all my writing. The charm of the graph-view of my notes is lost on me. Not interested in that.
It’s refreshing to read a take on Obsidian that makes zero mentions of Zettelkasten.
My perspective on Obsidian chimes with this. The specifics are different – I value Obsidian because it makes a good successor to Evernote as an Everything Bucket that lets me capture notes from the web, store whatever details I feel a need to hang on to in the medium and long term and tag entries accordingly, and makes it easy for me to quickly search all that text content. Unlike Evernote1 I can extract content from it even after I’ve stopped using it. At heart, the strengths of Obsidian are that,
- It’s built on a bunch of Markdown files on my local storage that are not reliant upon anything in the Cloud; and,2
- The array of community plugins makes it easy to link and manage those files in ways that encourage linking to atomic notes about people and places I deal with frequently, rather than repeating references to the same person/place/event.
Both those strengths are things I could have made using Drafts or a local wiki3 but the big difference is that Obsidian lets me use plugins like Dataview to include live updates of to-do lists in my Daily Notes and – this is the bit that really appeals to my inner packrat – retain plain text lists of when I checked those items off. I was using Apple’s Reminders app for this sort of thing until an OS upgrade resulted in most of my lists and list items disappearing into the ether. If I’m ever going to lose my folders-full of Markdown files listing tasks I’ve done, it’ll be because I did something stupid with them, not because the OS/iCloud did it to me/for me/on my behalf.
Obsidian, supported by an army of plugin authors, is advancing rapidly and filling in gaps in functionality as the months go by. From my perspective, the biggest pain points of Obsidian are:
- Obsidian Mobile under iPadOS is subject to the customary iOS limitations on how long a non-media player app is allowed to stay alive in the background. The app is pretty good at restarting and reloading data from its’ local vault quickly – vastly quicker than the current Evernote client, for sure, if a tad slower than Drafts manages to recover from being automatically force-closed in the background by the OS – when I return to it after a few minutes away, but that’s not the fault of Obsidian.4
- Obsidian Mobile is not at all integrated with Apple’s Share menu. Obsidian can accept data copied-and-pasted into it, and some apps (like Drafts) can make use of URL schemas to feed data into Obsidian, but at present Obsidian operates at one remove from the Share menu5 and that does feel quite limiting. It’s amazing how much you can do with plain text if you must, but it’d be better if the Obsidian app for iPadOS wasn’t so reliant of the system clipboard and file system for transferring data.
- Obsidian on iPadOS just feels slightly clunky to use, at least compared to a native app like Drafts. It’ll be interesting to see a couple of years from now whether Drafts (another app which is comfortable using Markdown and has quite a user community churning out extensions) has reacted to Obsidian turning up on iOS by implementing the same feature set. In the end, it’s a race between multi-platform Obsidian (way more developers, but not necessarily focussed on dancing to Apple’s tune) and the smaller numbers of developers who focus on the Apple ecosystem and have no strong urge to accommodate other platforms. If we’re lucky, Obsidian’s base of Markdown documents will smooth the path between platforms and future iterations of the iPadOS client will fit in better with their surroundings.
Obsidian is proving to be an interesting journey so far.
I have a sneaky feeling that in a month or two I might give in to the long-standing temptation to compose and publish content for Sore Eyes using Markdown again.
- True, when I started with Evernote I was using the MacOS client and was reassured by the possibility of avoiding lock-in by being able to export data in ENEX format, from where it could be imported by other software. Nowadays I only have the Evernote client running on iPadOS and – sad to say – the current version of the Evernote client software doesn’t support ENEX export. Which is odd, given that ostensibly one of the drivers for their introducing version 10 of their client software was to finally solve the problem of the clients they offered on different platforms having historically offered different feature sets. Nowadays the web-based Evernote client does not offer ENEX export and nor does the iPadOS client, so here I am with several years of notes locked away in Evernote where I can’t extract it. ↩
- True, I do subscribe to Obsidian’s Sync service to take advantage of the backups of individual files, but the One True Copy of those files lives on my system, not theirs. An occasional backup of my entire Obsidian Vault to a folder in iCloud is sufficient, but not really necessary. ↩
- Like I did with VoodooPad some years ago. ↩
- It’s a pity that Apple still enforce that background app limitation even now that iPadOS is running on much more capable hardware than the first iPads had. ↩
- Some extensions like ReadItLater can pick up a URL from the iPadOS clipboard and download the web page’s content and then save a Markdown copy of the page to Obsidian, but passing data via the clipboard feels very 2012 and by modern standards Obsidian is not exactly a good iPadOS citizen. That’s a shame. ↩
I wish I still had a working Mac so that I could festoon the screen with a Notchmeister.
Very silly, but then so is the very idea1 of the Notch.
[Via The Tao of Mac]
- Granted, it’s a stopgap until Apple are either satisfied that their implementation of behind-the-screen sensors and cameras can perform at a sufficient level, or can find a way to fit those sensors in the bezel of their devices. Give it a few years and the Notch will be a nostalgic memory, a bump in the road. ↩
Although Douglas Rushkoff hangs his story off How NFTs Will Kill Netflix on a particularly shiny/grubby bit of modern technology, the real issue is more about how consumers will react to having to chase their favourite TV shows from app to app, from subscription to subscription:1
A new world of NFT-based media may liberate us all to watch just the things we want. No more Netflix or Amazon subscription; I just buy my NFT version of a show via blockchain, straight from the creator. But it’s going to make for an almost unfathomably vast, unnavigable sea of individual offerings. It’s hard enough to find things now. And if we need to make a monetary choice every time we do the digital equivalent of flipping the channel — or maybe after a short preview — it turns an evening of viewing or reading into a series of purchasing decisions.
Plus, if every artist is out on their own, what happens to that feeling of content neighborhoods, a channel’s personality, a magazine’s perspective, or even a posse of artists? It’s an entropic extreme of every creator for themself. […]
Which gets to the heart of how I feel about Apple TV+. Since yesterday I’ve already watched the season finale of Foundation 2 and the latest episode of Invasion 3 and before the weekend is over I’ll have watched the next episodes of The Morning Show and Swagger and possibly Dr. Brain and Finch.
I can’t help but think that in the end those are stories from the various showrunners that happen to be funded and distributed by Apple TV+ because Apple offered the best deal for the producers, rather than shows that Apple TV+ are responsible for shaping and bringing to our screens and which are guided by a common sensibility. Obviously as an outsider I have no clue whether the showrunners are going to be telling tales in their memoirs about how helpful Apple TV+ was in shaping their projects, or going the other way and complaining that they had to fight off emails from Tim Cook urging them to keep it PG-13 4 or unhelpful casting suggestions, but at this early stage in the life of Apple TV+ it’s unlikely showrunners are going to be telling tales about the downsides of working with Apple TV+ when the company are still a very deep-pocketed potential source of funding.
It’s almost as if some whizzkid entrepreneur needs to invent the idea of a streaming service that brings together a bunch of shows under one banner and let viewers see shows that match their idea of fun. They could call it a "TV station," maybe?
- Possibly too late-breaking to be included in Rushkoff’s story, see also the way European Star Trek fans are going to have to chase down Star Trek: Discovery now it’s moved from Netflix to Paramount’s as-yet-unavailable-outside-the-US streaming platform just days before season four launches. I’ve enjoyed the first three seasons of Star Trek: Discovery, but I’m not sure I’ll bother adding yet another subscription service/app to my monthly roster. As with Succession season 3, another show I enjoyed but which is on a service I don’t subscribe to any more, I’m content to add Star Trek: Discovery to the list of shows that I’ll catch up with some day if I get a chance but won’t lose sleep over not seeing as it unfolds. It’ll be a shame not to follow events alongside the US audience and to end up searching for discussions of the twists and turns and plot developments a couple of years after they’ve gone cold, but that’s not really any different to following US shows that ended up exclusively on SkyTV in the UK only to show up on their associated terrestrial TV outlets well after they were old news to satellite TV viewers.5 ↩
- A real curate’s egg of a show. The Terminus storyline, while mapping onto Asimov’s overall direction, is taking huge liberties with Asimov’s story and not in itself all that gripping. The story of the triple-headed Cleon dynasty is almost entirely invented from whole cloth and is the best thing about the show. ↩
- I respect the showrunners’ willingness to keep our focus on the fates of a small number of survivors scattered across the planet, but when the world is being rocked by a first contact that seems to have gone very, very badly for a large portion of the human race I’m not sure that keeping us in the dark about the bigger picture is such a great idea. Perhaps in season five I’m destined to look back and recognise the wisdom of this approach because I’ll be blown away by the scope of the story they’ve laid out for us, but that makes the assumptions that a) I’m still going to be watching come season five, and b) that the showrunners are still getting money to produce the show at that point in the story. ↩
- In fairness, that whole producers-getting–emails-from-Tim–Cook furore early on doesn’t seem to have been borne out by the output of Apple TV+. I’ve not seen anything on Apple TV+ that would look out of place on terrestrial TV, but that’s just the nature of most of modern TV, trying to avoid putting off any more of the audience than it must while telling the story it wants to tell. ↩
- The likes of Eureka , Fringe and the various later Stargate series come to mind. Chewy speculative fiction, good genre fun often with lots of opportunities for fun crossovers with similar shows, but not major brands in themselves. (Though goodness knows the Stargate brand keeps on trying to be reborn before the SG-1 main cast age out of their former starring roles.) ↩
Dammit, Apple. When we all hoped that the idea behind iPadOS was that it’d permit differentiation between the platforms, this was not what we had in mind.
Yes, it’s an incredibly trivial, even frivolous, feature and yes, other platforms have had similar visual effects for years so it’s not as if Apple have led personal computing towards some new frontier here. The point – as with last year’s failures to expand on widget placement on the iPadOS homescreen and bring the App Library to iPadOS – is that it looks as if creating iPadOS meant formalising the iPad’s place one step further back in the queue for features than iOS.
Not that anyone was in any doubt that was the case, but formalising the ranking of the platforms like this two years running is just depressing. This is a rare case of Apple adding some old-fashioned quirkiness to their platforms again, and it’s astonishing that the iPad misses out on it. I’d be amazed if there was some deep technical reason why this app couldn’t be brought to iPadOS at the same time as iOS, and even if there is one I suspect ultimately it’s driven by Apple choosing not to expend the time and effort to make it happen on iPadOS.
So, For All Mankind dropped the season 2 finale and gave us another end-of-season peek at what’s to come in the next season: someone’s going to Mars.
Despite some YouTube commenters being convinced that that’s a Soviet boot treading the Martian surface a decade on from the season 2 finale I think that’s wildly premature. Given how season 2 ended with US-Soviet relations getting so bad yet ending on an optimistic note1 I think that next season’s story of establishing a Mar colony will involve an international collaboration.
Maybe that was a Soviet spacesuit’s boot in the closing shot from Mars, but perhaps if they’d held that shot for another ten seconds the foot of an American (or Indian, or Japanese, or German) suit worn by a crewmate would step into that view? The different space agencies insisted on retaining their own suits because that makes the multinational nature of the project visible in every group shot, but everyone’s travelling in the same ship and using the same comms system. And yes, carrying their own nation’s brand of weaponry, if they must, but they’re all using the same rounds and firing mechanism because the economics of mass manufacturing overrode the need to boost national pride by wielding your very own make of firearm.
One thing I do ask: can we please not have more than one recurring character from season 2 be part of the crew in that Mars expedition? I get that it’s tempting to think that the expedition will be led by one of the astronauts from the first two seasons who will turn out to be the old hand2, commanding a crew including a couple of the younger characters who ended season 2 all set to pursue careers leading them into the space program and are now at the height of their careers.
The thing is, after it turned out that Star Wars ended up with most of the important characters being part of the same family it’d be nice if this story didn’t go that way. If the program professes to be any sort of meritocracy – leave to one side for a moment the bad taste real-world uses of the term leave in the mouth, and that the term itself has its’ roots in a criticism of the concept – there should be little prospect that relatives keep on showing up in the Org Chart down the years.
If we have to see our existing characters in the third season, how about Admiral Ed Baldwin (USN, retired) as the cranky advisor to President Biden3 who keeps on trying to buttonhole NASA Administrator Margo Madison4 with his thoughts on the need to beat the Soviets to the Solar System’s high ground by colonising Callisto. Or how about our seeing Aleida Rosales5 being chief engineer of the first Mars colony?
Bottom line is that they can’t just have season 3 be a repeat of the working-towards-having-a-colony-on-new-world-is-hard story from season 1. Given a choice between that and a let’s-spend-a-decade-overcoming-suspicions-about-soviet-spies story, it’d be funny if that boots-on-the-surface-of-Mars-a-decade-on scene came in season 3, episode 2.
- Because the lesson of the season 2 finale’s plot was that leaving decision-making to the commanders on the spot will turn out better than following the dictates of the governments involved. Very much the line you’d expect from Ron Moore, given his background in Star Trek and the Barrlestar Galactica reboot, I guess. Just as long as the politicians back home have the good sense to spot an opportunity for a climb-down when it’s presented to them on a plate. Who knew that Ronald Reagan’s legacy in this timeline, having got to the White House four years earlier than in ours, would be to seize just such an opportunity? Wouldn’t it be ironic if his term of office was followed by the establishment of the CoDominium? ↩
- Fun thought. Molly Cobb for Mars Colony Commander. Either science has a cure for glaucoma, or, better yet, Molly finds herself wearing an ancestor of the VISOR and she’s constantly ahead of her subordinates because she’s watching all the relevant displays at once. ↩
- He didn’t bugger up his first run at the top job and got there much earlier than in our timeline, before ended up handing over to a youngster called Obama. ↩
- Whose Russian husband is working on the Mars project himself, so there’s no need for Soviet intelligence to try to exploit what they know about her anonymous contribution to the Buran project back in the day and we can nip that subplot in the bud. ↩
- Even better if they can slip in a romance for her with an Irish guy called O’Brien, so that a few generations down the line a young Starfleet noncom by the name of Miles O’Brien turns out to have some Mexican ancestry. Granted Miles O’Brien was born in September 2328 in Ireland, so that implies that one of the descendants of Jimmy O’Brien and Aleida Rosales ended up migrating back from Mars to Earth. But a few steps further into this alternate history who’s to say that couldn’t have happened, especially as a proper interplanetary economy starts up and job applicants from Mars might end up being willing to move to Dublin if the right career opening arose. So long as 24th century Dublin has excellent high-speed transporter links and decent theatres who’s to say that’s not a trade-off someone fleeing the economic impact of Martian First Minister M’Tumbe’s imposition of austerity on the Martian economy would be willing to make, especially if there was some family connection to the Dublin region of the Celtic Confederation? ↩
If it turns out that Apple TV+ has the highest-quality content out of all streaming services…
A new study reveals that Apple TV+ has the highest-quality content when compared to Netflix, HBO Max, Prime Video, Disney+, and Hulu. […]
In terms of their libraries of content, Apple TV+ has the highest percentage of “good” and “excellent” at almost 86%. But […] it has the smallest offering at just 65 titles.
… does that help make Apple TV+ a sound idea for the company?
So far I’ve greatly enjoyed several Apple TV+ shows (For All Mankind above all else, but also Calls and Mythic Quest), and found several other Apple TV+ shows (Little Voice, On The Rocks, The Banker, Little America, The Morning Show and Ted Lasso) to be decent-to-pretty-good. The thing is, I could as easily pick a similar number of really good shows from Netflix or Amazon Prime Video or Now1 or Disney+. There’s not yet a distinctive ‘type’ of show that Apple TV+ is getting to be known for known for and it’s way too early to tell2 whether Apple are going to prove to be better at supporting shows long enough for them to build an audience.
I don’t doubt that Apple has sufficiently deep pockets to keep up the level of spending on content for the Apple TV+ streaming service for quite some time to come, but will they? Surely Apple are just one more potential source of finding for producers; yes, there are plenty of Apple devices out there, but Apple are as close-mouthed about audience numbers for their streaming service as everyone else, so who can say how well their shows are doing? Putting out numbers and surveys that use figures like this as proxies for audience numbers doesn’t really address the question of which shows are doing well compared to their rivals.
In this era where the streaming services are competing for a monthly subscription from their audience, how come most of these Apple TV+ shows seems to disappear from the online discussion online within a couple of weeks of their launch.3 That cannot possibly be a good sign, can it?
[Via Daring Fireball]
- Recently rebranded from NowTV in the UK, and heavily associated with the Sky TV empire. Basically, a way (with “No contract!”, as their ads emphasise) to get access to a slice of Sky TV’s library for those who don’t want to commit to the full package. ↩
- Come back after a decade and there might be sufficient data to form a meaningful picture of Apple’s track record. ↩
- Am I just looking in the wrong places, or is it just that commentary on TV shows is so dispersed nowadays that it’s a full-time job to keep on top of it? This was much better in the days of Usenet, IMHO. ↩
A full trailer for For All Mankind Season 2 has been published. Looks as if the rest of the world is set to watch the Cold War playing out a quarter of a million miles away.
Given where season 1 left off this was probably always going to be the sort of storyline they gave us in season 2, but I hope that we’ll look back on this in later seasons1 as the difficult transitional season that we had to get through to get to the real story.2
- Yes, this assumes that the show gets several more seasons but let’s be optimistic here. In theory Apple have the money to fund this for as long as the story needs, but how long the producers get for this show on this streaming platform is another question entirely. ↩
- Interesting to see that the IMDB cast information for the episodes – which admittedly, is pretty thin once you get beyond season 2 episode 1 – doesn’t list returning cast members like Joel Kinnaman or Jodi Balfour past that first episode. Nothing against the returning cast members, but wouldn’t it be interesting to see the story transitioning to a different main cast by the end. Against that, some returning actors we see or hear from in the new season’s trailer don’t even appear listed against season 2 episode 1 so it may just be that the IMDB’s list is, to put it mildly, a work in progress. ↩