Comment of the day

From a story about the idea that while Apple are moving into producing content directly they are keen to differentiate Apple’s own content from the sort of grittier, adult fare that seems to be a hallmark of the ongoing Golden Era of Television Drama. In particular:

Apple CEO Tim Cook reportedly killed a semi-autobiographical drama about Dr. Dre’s life. Named Vital Signs, the drama had scenes that included drug use, sex, and guns. Those scenes were apparently too scandalous for Apple to feature. Which prompted this observation, from commenter ignite ice:

macduff wrote: Why did Apple commission a Dre series in the first place? Apple bought out his company for $3 billion, did they not bother to do a background check on Dre? His gangsta rap is hardcore.

It would seem, at least on the surface, that although they bought his company, they forgot about Dre.

Yes, really.

Rejection

Sad to say, the Apple Store and Greg Knauss have a little problem:

[Including…] the phrase “iPhone XR” or alluding to some announced, advertised, demoed but technically theoretical new phone will result in another rejection, up until October 26, 2018, when something will be released. Maybe it will be a flamethrower, or humane treatment for Foxconn workers, a phone for less than I paid for my first car! Who can say?

I know this is a ridiculous fight. I know that I agreed to this particular barrel of foolishness when I signed up to be an Apple developer. I know this is small potatoes, and that the country is on fire. I know that millions of people are battling every day for their dignity and their families and their lives. But, goddammit, this is a bridge too stupid, and I can’t cross it.

Love Notes to Newton

I’d somehow failed to notice that a documentary about the Apple Newton had been released: Love Notes to Newton is a mix of historical footage about the machine’s development and tributes to the dwindling band of Newton aficionados who have tried hard to keep their Newtons in daily use in the modern world where the smartphone in your Pocket utterly outclasses its ancestor.

It’s fair to say that the Newton was an inspiring failure: Palm were the most visibly successful company that tried to follow in the Newton’s footsteps, but they didn’t ever get beyond the geek market. 1 While few users refer to their smartphones as a PDA that’s just what it is. The biggest difference between a smartphone/PDA and a Newton is that the Newton’s operating system took great pains to revolve around collections of object-oriented data that it made available to any other program on the device, where modern smartphones run standalone Apps and tend to have tighter constraints on what data is visible to different apps. To a large extent, if you can trust Newton fans to be objective for a minute, is that smartphones substitute sheer processor horsepower for smart software.

It’s tantalising to wonder what could have happened if the Newton had survived a bit longer after the return of Steve Jobs to Apple: might the improvements in Newton OS 2 (and whatever might have come to pass in Newton OS 3 if they’d got that far) have allowed the platform to flourish, or was it unfortunate enough to be a revolutionary product from a company that couldn’t afford to wait for it to outgrow the bad reputation it was saddled with because they over-promised what it was one day going to be capable of, and doubly cursed because it was a highly visible effort by a recently ousted CEO to be a visionary in the mould of his predecessor/successor?

The thing is, right now Apple’s iOS team would look at this documentary and think it couldn’t happen to them. It not only can, but one day it almost certainly will.2

Anyway, Love Notes to Newton is definitely worth a watch if you have any sense of how things were when John Sculley was running the show and it wasn’t at all clear where Apple’s next hit product was coming from.

[Via 512 Pixels]

Best iPad Ad Ever?

A few months ago I bookmarked Serenity Caldwell’s iPad video and somehow never got round to posting about it here.

It’s a very nice piece of work, but somehow I’m not persuaded that I need to rush out and upgrade to an iPad capable of working with an Apple Pen. In principle I understand that all sorts of people with actual artistic ability can do amazing things with an Apple Pen and an iPad/iPad Pro, but that’s not me. Tragically1, one of the best features of my iPad Mini 4 is that it’s small enough to be genuinely portable in a way that a 10.5″ or 12.9″ iPad never can. I’ll take portability over an Apple Pen any day.2

[Via Memex 1.1]

Two keyboards

Michael Lopp’s Two Keyboards at a Bar is just delicious:

INT. EVENING. CUPERTINO, CALIFORNIA. BJ’S RESTAURANT AND BREWHOUSE. A RECENT FRIDAY NIGHT

The bar is full. Two keyboards sit at the bar: APPLE EXTENDED II and MACBOOK PRO. The front door opens, TOUCHBAR looks around, sees the two keyboards at the bar, grins, and heads their direction. Skipping.

APPLE EXTENDED II sits at the bar nursing a Macallan 18. Next to him is MACBOOK PRO who has not taken a sip of his glass of water.

[…]

There are times when the only proper response is to stand back, recognise that you’re in the presence of genius, and applaud. Go on, follow that link. You won’t regret it.