Nick Parker brings us a story about when Zodiak Entertainment got creative about finding themselves a new corporate slogan:
The slogan shouldn’t just be like Little Richard’s scream. Little Richard’s scream should literally be the slogan.
Zodiak Entertainment: A-wop-bop-a-loo-bop-a-lop-bam-boom!
An instant classic. Totally unforgettable. A pure expression of joy and energy. A slogan with no literal meaning yet one that said everything. It was perfect and they knew it.
They kept riffing: perhaps every year at Cannes, Zodiak could hold karaoke competitions, where senior leaders would holler their own renditions? In fact, maybe asking people to do a full-throated a-wop-bop-a-loo-bop-a-lop-bam-boom! could even be part of people’s interviews and appraisals?!
“A full-throated a-wop-bop-a-loo-bop-a-lop-bam-boom! could even be part of people’s interviews and appraisals.”
I realise that my lack of enthusiasm for this idea marks me out as someone doomed to a career as a dull pencil-pusher, a man with not a creative bone in his body, but I have to ask: are we absolutely certain this isn’t a rejected bit from a script for Succession season four? I can imagine at least two and possibly three of the Roy siblings thinking this was would be a genius idea to inflict on their underlings. A version of “Boar on the Floor” for the next generation of Roys?