Beware of the Leopard

I know this isn’t exactly breaking news, but there’s a small part of me that almost admires how thoroughly Amazon hide away the account-closing option [note]Strictly speaking, there is no account-closing link on their web site: Amazon insist that their customer speaks/chats to a Customer Service representative before they’ll let their customer instruct the Customer Service rep start the account closure process for the customer’s account.[/note] on their web site. Just look at the first part of this NerdWriter video for way more on just how hard they’ve worked to hide that sucker:

Amazon unaccountably failed to put the relevant menu option on a page headed Beware of the Leopard but in every other respect they’re living down to Jeff Bezos’ background as a former hedge fund manager [note]Which is to say, a man who will pinch every single penny that he can[/note] by behaving this way. Call it a dark pattern or just a dick move; the sad thing is how prevalent this sort of nonsense is nowadays.