Beware of the Leopard

I know this isn’t exactly breaking news, but there’s a small part of me that almost admires how thoroughly Amazon hide away the account-closing option 1 on their web site. Just look at the first part of this NerdWriter video for way more on just how hard they’ve worked to hide that sucker:

Amazon unaccountably failed to put the relevant menu option on a page headed Beware of the Leopard but in every other respect they’re living down to Jeff Bezos’ background as a former hedge fund manager 2 by behaving this way. Call it a dark pattern or just a dick move; the sad thing is how prevalent this sort of nonsense is nowadays.

[Via kottke.org]