I completely understand that modern smartphones deliver ridiculously high-quality video recordings and that when you put them in the hands of a professional they can produce impressive results like Snowbrawl...

... but can you entirely blame me if I sit here with the thought "Dammit, those phones are expensive: be careful with them!" running through my head as I watch them capering in the snow and letting loose barrages of snowballs at one another?

Not sure how far that's a sign of my getting old or of my getting less affluent (or both!), but it does remind me of how far I'm not part of Apple's target market for this sort of TV ad.1


  1. Also, I was never all that into playing in the snow even when I was that age. Just gets in the way of a perfectly decent opportunity to dive into a good book, in my book.]