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Oops:

I read on the web that “Yves Saint Laurent Beauté Makes a Daring Step into web3.” Oh really. So I went to their glorious web3 adventure only to find — ooops. If it had worked I am told that I might get a YSL Beauty NFT. “Acting as a recognition token of the community engagement, those 10K YSL Beauty Golden Blocks (ERC721 minted on Polygon with the Arianee Protocol) will unlock utilities throughout the year including a premiere launch, whitelisting for NFT drops and much more.” I’m making a note of this here on my decidedly old school tech blog. We have so much to learn from their brave and daring experiment.

[Emphasis added]