This visual depiction of the lengths of various companies' Terms & Conditions - printed out at 12pt, for what it's worth - is astonishing.

Makes me wonder if one of the metrics that the companies display on their dashboards is the percentage of users who stop scrolling long before they reach the end of the scrolling window or web page that spells out those T&Cs.

You can view this from several different angles: is the villain of the piece the team of lawyers insisting that the company cover itself against all eventualities, the cynical management who know full well how few users will ever read that verbiage, the users who click to confirm that they've read the entire thing because they don't care and just want access to all that lovely content? All of the above?

[Via Flowing Data]